Public Relations · Social Media

Why you should have a strong online presence

We live in an age where everything is online. From reading the news to buying clothes to finding the right plumber, you can find just about anything that you need at the click of a button. Because of this, an online presence is essential for a company or organization today. Your online presence is important… Continue reading Why you should have a strong online presence

Public Relations · Social Media

Children’s Healthcare of Atlanta

An organization that I feel has a strong social media strategy is Children’s Healthcare of Atlanta. Children’s Healthcare of Atlanta (CHOA) can be found on Facebook, Twitter, Instagram, LinkedIn, and their own personal blog. They have a great habit of not only promoting their organization but also their present and past patients. CHOA’s social media… Continue reading Children’s Healthcare of Atlanta

Public Relations

Why you should be a junkie

Being a “news junkie” when you’re a public relations practitioner is very important for many reasons. Public relations is all about mutually beneficial relationships that you form with your clients, your peers and the media. In order to build these relationships, a public relations practitioner must be fully aware of what is going on in… Continue reading Why you should be a junkie

Personal

Kickin’ the bucket

With graduation quickly approaching, I’ve found myself looking back on my college experience and wishing I had done more. In my five years at Kennesaw I’ve had lots of firsts, traveled to new places, took on leadership roles that I never imagined myself in, and became a completely different person. But during my first three(ish) years of… Continue reading Kickin’ the bucket

Public Relations

Goals vs Objectives, Strategies vs Tactics

A lot of outlining goes into a public relations plan before it can actually be carried out. Before the execution of the plan, research must be done to get to know the client and the problem or situation. Once the situation has been assessed, we can move on to program planning to decide what course of… Continue reading Goals vs Objectives, Strategies vs Tactics