Public Relations

Why you should be a junkie

Being a “news junkie” when you’re a public relations practitioner is very important for many reasons. Public relations is all about mutually beneficial relationships that you form with your clients, your peers and the media. In order to build these relationships, a public relations practitioner must be fully aware of what is going on in a certain client’s industry as well as know which journalists to go to when pitching a story. Here are a few benefits of being a news junkie when in the PR field:

  • The more you read the news, the more you’re familiar with the journalists in your area, which will help you to build a media list.
    • Knowing which journalist reports on what type of story will help you save a lot of time
    • You will become more aware of journalists deadlines and will be able to pitch your story to them in a timely manner

The video below explains that one of the biggest mistakes that PR practitioners can make is pitching their story to a bunch of different journalists and editors instead of knowing which publication would be best for their client and going straight to those journalists.

  • It helps you to stay up to date with any trends in the industry. This will show your clients that you’re knowledgeable about the industry that they are in and will reassure them that they are in good hands.
  • The news can show you new journalist that you may want to build a relationship with.
  • It helps you to stay up to date with what the competition is doing.

When it comes to news I am a little embarrassed to say that if it isn’t in the pop culture genre, I don’t know much about it. Over the past year I’ve been making a conscious effort to try and be more informed about the world around me. To do this I spend a lot of time on social media following different news outlets, such as WSB-TV and a few stations from my hometown, reporters for these stations and as well as accounts that post accurate news information, such as @EverythingGeorgia and @ComplexMag.

Every morning when I wake up, I scroll through my Twitter timeline before beginning my day. I do this to not only catch up on what my friends have been doing but to also see what has happened in the real world since going to bed the night before. This helps me to become aware of any shocking news or serious events that may have occurred during the night, not to mention informs me of the weather for the day. Throughout the day, I’ll occasionally check my social media for any updates as well as receive notifications on my laptop from CNN about any breaking news. While sitting in my hour commute home every day, the radio becomes my second source of news. Once I’m back home, I’ll give my social media one last scroll before heading to bed.

But I’ve recently discovered a website, theSkimm, that I’ve become a little obsessed with. It is a daily e-newsletter that breaks down top stories and puts them in more relatable terms for the younger generation. Coining the phrase “We read. You Skimm”, this company is exactly what an always-on-the-go girl (me) needs to stay informed while dealing with a busy schedule.

Because of my lack of cable at home, these are the media that I use to keep up with the daily news. Once I’m in the routine of waking up early and having a regular 9-5 schedule, I hope to get cable to be able to tune into different television news stations to have a wider range of news media. I also plan on getting a subscription to a local and national newspaper. Even though I truly enjoy the convenience and speed of online news, I really appreciate the physical aspect of a newspaper.


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